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Hi there, I’m Brooke Porter, content creator, strategist and the head honcho at TDRC.
I spent the first decade of my career chasing the traditional path of corporate life, working in leadership roles for Woolworths Limited HQ, and as much as I tried to deny it, I knew I was a round peg in a square hole. It took the birth of my daughter, Frankie, for me to realise it was time to go all-in on following my passion.
I leapt into the small business world, opening The Corner Store at Concord with two friends, selling meal kits (think brick-and-mortar version of HelloFresh) from our shop front, and later on in IGA and The Foodery. For the first time in a long time, I got to flex my creative muscle by designing the store fit-out, doing the photographic work and learning food styling from Justine Poole, food stylist for the likes of Donna Hay and Jamie Oliver. For me, doing this kind of work was like coming home to a big warm hug.
Not realising at the time, but this was the beginning of TDRC – a place where I get to combine my great loves; styling, photography, digital marketing and strategic planning. I get a real kick out of seeing the emotional shift my clients experience after we’ve gone through the creative process of shining a new light on what they do best.
B. x
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“As a business director it is so great to have Brooke working with us and our clients, she takes all the stress out of creative decisions, we trust her ideas and she always delivers. Hire her!.”
“My business is nearly seven years old. We did not realise how much we needed a one-day strategy session with Brooke until she left the room. For the first time in a long time, I was able to tidy up my product ecosystem, rebuild our own relationship with our brand and who we are, and develop a voice for our ongoing communications strategy. I was sitting on a content goldmine and I was so glad Brooke was able to pull it all out.”
“Brooke’s innate ability to dream and achieve the desired final creation by incorporating insights from her passion for art into advanced planning is world class. Each time we are fortunate enough to work with Brooke, her wealth of skills has grown and she incorporates the latest fashions and
resources into her ever-expanding palette of tools to highlight her creativity. Having seen her in action, I highly recommend her services to discover the full potential.”
“I have also been fortunate to have Brooke lead team building strategy sessions and provide support and advice on various business matters. Brooke is very insightful when it comes to business strategy – employee relations, customer interactions, productivity, digital and social media, and general marketing strategy. I would highly recommend anyone I know to use the services of The Drawing Room Co.”
